- In your first assignment, you prepare a 2,500 critical analysis of a given article from a peer-reviewed journal.
You need to critically evaluate the article from a theoretical perspective and consider the practical implications for a product or service of your choice. You need to use TWO other journal articles to support you in the task. (The above and other useful articles can be accessed from http://www.sdlogic.net)
Vargo, Stephen L. (2008) “Customer Integration and Value Creation: Paradigmatic Traps and
Perspectives"Journal of Service Research 11 (2), 211-215
The following qualities are sought in your analysis:
thorough understanding of the theory involved
evidence of the application of marketing theory
critical thinking
clarity of expression demonstrated through logical thinking
full and accurate references applied and embedded within your assignment
